What this does
TRESSO does not create or edit your video. Brand Profile gives TRESSO reusable guidance for the text that accompanies your finished video - titles, captions, descriptions, hashtags and similar posting text.
You fill it in once, and TRESSO draws on it every time it suggests posting text.
How to use it
- Open Brand Profile.
- Start with Essentials - the basics about your business.
- Work through the rest as you go. Nothing is mandatory.
- Check Summary to read back exactly what TRESSO has to work with.
What you'll see
Brand Profile is organised into eight sections, and each one explains how TRESSO uses it:
- Essentials - what your business is and what it does.
- Audience - who you are talking to.
- Voice - how your posting text should sound. Pick from ten voice words, or add your own.
- What Makes You Different - the reasons someone chooses you.
- Offers - what you want people to do next.
- Language - words and phrases to use, and ones to avoid.
- Hashtags - the tags that belong with your posts.
- Summary - everything TRESSO has to work with, in one place to read back.
Your progress is saved as you type. There is nothing to submit.
Good to know
Suggested text is a starting point, not a decision. You review and edit before anything is scheduled or posted.
Your Brand Profile stays on this computer.